About

Our Story

Daily Rituals was born in Jersey City in 2023 from a one bedroom apartment.

After observing an oversaturated market of ineffective shower steamers, Erika dedicated her nights and weekends to developing a recipe that works. This marked the beginning of our journey to revolutionizing your shower experience.

We've come a long way, but we're just getting started! Thank you for being a part of this adventure with us.

-Erika Uchinaite, founder and CEO

We design minimalistic, unisex self-care products because every mind deserves a mental pause.

Minimalism

Simplicity is fundamental to our company, from packaging design to product formulation.

Unisex

We believe that every mind deserves a mental pause; hence, our products are designed to be gender neutral.

Functionality

Product effectiveness lies at our core; we consistently listen to our customers to drive continuous product innovation.

Fun

Unlike those snobbish spa brands, we're all about being approachable and having a good time!